Justin Goldberg
415.533.9202 | justin@vanguardsf.com
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Case Studies

Case Studies

Case Study 1: Historic Filbert Cottages
1338 Filbert Street, Residence B

Details: 3 Bedroom / 3.5 Bathroom / 2 Parking

Choosing the right agent: Record Price; luxury remodel within a historical landmark.

The Filbert Cottages recently underwent masterful renovation combining features of its historical landmark status with the City and today’s modern luxuries. The Goldberg Group was allowed the opportunity to list the property after the previous agent’s listing expired, having sold the identical unit next door after a 6 month listing agreement.

  • Record Sale in for the property: $3,825,000 (obstructed views, sold for higher than identical unit with bridge views next door)
  • $1,460 per square foot
  • 21 days on market vs. 121 days on market for identical unit next door

Case Study 2: Marketing a Record Breaking Penthouse
75 Folsom Street, #1802

Details: 2 Bedroom / 2 Bathroom / 2 Balconies / 1 Parking

Raising the standard: Record price; unobstructed water and Bay Bridge views; historic building

The Goldberg Group was able to build upon the marketing and client list from the record sale of #1604 to achieve a new record in price per square foot. $2,367.56/SF for a two bedroom, two bathroom, with balconies and views. The value of the home was reflected in the marketing including drone videos, specialized website, time-lapsed bay views, 16-page brochure designed to mimic the shape of the building, and special events.

  • New Record Sale in Building: 18.4% higher than previous record (#1604, also Goldberg Group sale)
  • Highest price per square foot in South Beach for resale over previous 15 months
  • 2nd highest price per square foot in South Beach for resale in neighborhood history
  • $2,367.56 per square foot

Case Study 3: Highest Price on Natoma
542 Natoma Street

Details: 2 Bedroom / 2.5 Bathroom / 2 Parking

Street Record: Highest price achieved ever for a residence on Natoma Street

Justin represented the Seller in his acquisition of the property and retained him again as his listing agent. Justin was able to achieve this price by focusing on the building’s history with groundbreaking innovators in the tech sector.

  • Record Sale for all Natoma Street: $2,150,000
    • Over $800K more than the next highest sale by another agent

Case Study 4: One Hills Plaza
75 Folsom Street, #1604

Details: 3 Bedroom / 2 Bathroom / 2 Parking

Bringing change to a historic building: Highest price residence ever sold on Natoma Street.

The Seller of #1604 allowed the Goldberg Group complete control to manage a full remodel of the property resulting in a sale of $2,000 per square foot. Average price per square foot in the building during the year prior to the listing agreement was $1,121.32. Adding an estimate of over $1 million in value.

  • Record Sale in Building: 19.5% higher than previous record ($1,674/SF on 18th floor)
  • $2,000 per square foot (vs. $1,121.32/SF from prior 3 building sales)
  • $3,330,000 sales price

Case Study 5: Building Specialist
74 New Montgomery Street

Comments: Justin was one of the first to call this building home, as he purchased his condo from the developer in 2007. He was immediately attracted to the timeless luxury and attention to detail of this condo conversion. He also quickly became the building historian for this San Francisco landmark newspaper building. Justin relationships with the owners and building staff helped to foster an invaluable sense of community in this boutique building.

  • Responsible for 18 of last 21 sales at The Montgomery
  • Top 5 highest sales, all time
    • Highest 2 bedroom sale
    • Highest 1 bedroom sale
  • Top 3 highest prices per square foot, all time
    • Highest 2 bedroom price per square foot
    • Highest 1 bedroom price per square foot
    • Highest studio price per square foot

Case Study 6: Bernal Heights Tear-Down
125 Lundys Lane

Details: 3 Bedroom / 1 Bathroom / 2,625 Sq. Ft. Lot / Zoned RH-2

Selling a dream: 100+ year old, dilapidated home; 17% above average

The Goldberg Group sold this dilapidated property of 950 square feet (per tax records) above appraisal price. It was the 2nd highest $/SF sale in the history of Lundys Lane.

  • Tear down property
  • $1,158 per square foot
    • $992: average single family home $/SF in Bernal Heights this summer
    • 17% above average Bernal Heights sale
  • 2nd highest Lundys Lane sales price per square foot

Case Study 7: Hudson View Home
1411 Hudson Avenue

Details: 3 Bedroom / 2.5 Bathroom / 2 Parking / Single-family Home

Silver lining: Highest Price in Bayview/neighborhood History

Built in 2015, this is the first time this single-family home was put on the market. The home was built with an emphasis on natural light with floor to ceiling windows and a large balcony with views from the Golden Gate Bridge to the Bay Bridge.

  • Highest sales price in Natoma history
  • $1,900,000 – sales price
    • $881,500 – average sales price for Bayview in 2017 at time of sale
    • 216% of average Bayview sale
  • Views of Bay Bridge and Golden Gate Bridge

Case Study 8: Shipley Square
821 Folsom Street, #110
821 Folsom Street, #219

Details #110: 1 Bedroom / 1 Bathroom / 1 Parking
Details #219: 1 Bedroom / 1 Bathroom / No Parking

Building Records: #110 holds the record for highest price per square foot in the building’s history. #219 was sold at a record price per square foot – without parking. Parking has an estimated value of $60K, which would have added to the price per square foot value.

  • 1st & 2nd highest price per square foot records in building all-time
    • $1,213 per sq. ft. (#110)
    • $1,117 per sq. ft. (#219)

Case Study 9: Untouchable Record
246 2nd Street, #1504

Details: 2 Bedroom / 2 Bathroom / 1Parking / 1,426 sq. ft.

Unbreakable: Highest sales price & highest price per square foot in history at 246 2nd Street. Over $2 million for a 14th floor 2 bedroom unit in a non-amenity building. Over 25% higher than the next highest sale. A record that has stood for 3 years.

  • Highest Price: Past, Present, Future
  • $2,000,888 – Record sale in building
    • +$650,000 more than the next highest sale at that time
    • +$400,000 more than the next highest all time
  • $1,403 per square foot – Building record
    • $1,078/SF since date of sale
  • 18 Days on Market
    • Building average since sale: 62 DOM

Case Study 10: Always Working
199 New Montgomery Street #1203
199 New Montgomery Street #1607

Details #1203: Studio / 1 Bathroom / No Parking
Details #1607: 1 Bedroom / 1 Bathroom / 1 Parking

Sold: Justin has created a name for himself in 199 New Montgomery where he has record sales in both total price and price per square foot. These prices were achieved because of his tireless work-ethic. Having an agent who lives and works locally is in the best interest of the Seller. Justin’s knowledge of the building, its sales, and local agents helped him achieve these records. It helps that Vanguard Properties’ downtown operations are located in the ground floor of 199 New Montgomery where he has been the top producing agent for 3 of the last 4 years.

  • Highest sales price for a studio in building
    • $580,000
  • Highest sales price for a 1 bedroom in building
    • $1,050,000
    • Included 3 months rent back
  • Highest price per square foot in building
    • $1,418/SF

Case Study 11: Hayes Valley, Record Highs
55 Page Street, #324

Details: Studio / 1 Bathroom / 1 Parking

Sold: Hayes Valley has become an attractive neighborhood for buyers looking to be in the center of the City, surrounded by boutiques, bars, restaurants, entertainment, community, and transportation. However, only a great agent can break records.

  • Highest sales price for a studio in building
    • $695,000
  • Highest price per square foot in building
    • $1,587/SF
  • 2nd highest Hayes Valley price per square foot for a resale condo ever